SaaStr 028: Eloqua & Influitive's Mark Organ on Scaling Eloqua Into A Global Business & Why Customer Success Is The Bed Rock For All SaaS Businesses

Super excited to welcome a heavy weight of the SaaS industry today as we have Mark Organ, Founder & CEO at Influitive. Influitive helps B2B companies mobilize their army of advocates for more rapid and profitable revenue growth. Prior to Influitive, Mark was the founding CEO of Eloqua, growing the business to over 150 people, hundreds of clients and a major presence around the world in 7 years. Eloqua was eventually bought by Oracle in 2012 for a reported $810m. In Today’s Episode with Mark We Discuss: The founding story behind Influitive? What was the a-ha moment behind the concept? What were Mark’s biggest takeaways from watching Eloqua scale into the global force that it became? Influitive are creating a category, so how is that for Mark? What are the inherent challenges?  What are the commonalities of successful category creators? What is the difference between good and bad competition? Why does Mark try and encourage good competition? Why are brand advocates crucial to the success of a business? Is it a really scalable solution? How did you figure out the model for making customers successful?   In a round we call the 60 Second Saastr, we also hear: Mark’s fave SaaS resource and reading material? Thought leadership: Fundamental or unnecessary? Target Markets; Go large or be specific and niche? If you would like to find out more about the show and the guests presented you can follow us on Twitter here: Jason Lemkin Harry Stebbings Saastr Mark Organ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cloud.substack.com