SaaStr 322: ICONIQ Capital General Partner Doug Pepper on Key Lessons from a $5B SaaS Category Leader

from The Official SaaStr Podcast: SaaS | Founders | Investors · host Jason M. Lemkin 🦄

Many people make the false assumption that the path for a highly successful SaaS company is straight “up and to the right”. Of course, for those involved, the reality of the journey is characterized by a series of obstacles that must be navigated. Fmr. Shasta Ventures Doug Pepper will share the key challenges that were overcome to allow Marketo to become a $5B SaaS Category Leader in Marketing Automation. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cloud.substack.com

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This episode is 22 minutes long.

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This episode was published on April 2, 2020.

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