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SaaStr 330: TripActions CMO Meagen Eisenberg on Making Trade-Offs In Marketing episode artwork

EPISODE · Apr 30, 2020 · 32 MIN

SaaStr 330: TripActions CMO Meagen Eisenberg on Making Trade-Offs In Marketing

from The Official SaaStr Podcast: SaaS | Founders | Investors · host Jason M. Lemkin 🦄

The true test of marketers. Are you a revenue driver or a cost center? You cannot afford to be the latter. Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs - the biggest impact for the business. Join TripActions CMO Meagen Eisenberg at SaaStr Summit as she highlights her approach to ensuring Marketing delivers on its mission-critical role even in times of uncertainty or crisis. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cloud.substack.com

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SaaStr 330: TripActions CMO Meagen Eisenberg on Making Trade-Offs In Marketing

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How long is this episode of The Official SaaStr Podcast: SaaS | Founders | Investors?

This episode is 32 minutes long.

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This episode was published on April 30, 2020.

What is this episode about?

The true test of marketers. Are you a revenue driver or a cost center? You cannot afford to be the latter. Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs - the biggest impact for the business. Join...

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