SaaStr 330: TripActions CMO Meagen Eisenberg on Making Trade-Offs In Marketing

The true test of marketers. Are you a revenue driver or a cost center? You cannot afford to be the latter. Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs - the biggest impact for the business. Join TripActions CMO Meagen Eisenberg at SaaStr Summit as she highlights her approach to ensuring Marketing delivers on its mission-critical role even in times of uncertainty or crisis. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cloud.substack.com