SaaStr 747: Top 10 GTM Mistakes Founders Make Again … and Again with SaaStr's CEO and Founder Jason Lemkin

SaaStr 747: Top 10 GTM Mistakes Founders Make Again … and Again with SaaStr's CEO and Founder Jason Lemkin What are the biggest GTM mistakes founders make? SaaStr CEO and Founder Jason Lemkin shares The Top 10 Mistakes Founders Make Again and Again. Some are decades-old problems, while others have emerged from this new world we're in. Let's jump right in. Hire a VP of Sales that can sell or demo the product Hire a VP of Marketing who can do demand generation As a Founder or CEO, stay in sales Don't cut your marketing budgets to almost nothing Jump on the AI bandwagon in a meaningful way Prioritize growth Be cautious when hiring the broken, the bitter, and the fractional Don't hire for the logo ROI isn't always instant, build pipeline Don't eliminate true customer success -------------------------------------------------------------------------------------------- SaaStr hosts the largest SaaS community events on the planet. Join us in 2024 at: SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20 This episode is sponsored by: Remote.com Are international payroll regulations giving you a headache? Remote.com is your solution. With our best-in-class interface and expertise, we consolidate payroll for your employees, whether in one country or a hundred. Trust us with swift, secure payments for your team while you focus on scaling markets and driving business growth.