EPISODE · Apr 23, 2022 · 6 MIN
Sacha Beguely: Something you'd think would turn people away from books is bringing them back
from The Sunday Session with Francesca Rudkin · host Newstalk ZB
TikTok is changing the face of book publishing. It’s something that has taken hold in Francesca’s household … this week she received a package of books, that were snapped up by her 13-year-old who had seen them reviewed on TikTok. In Britain, TikTok has helped book sales reach record high levels in 2021. Booktok is a huge phenomenon and to talk through exactly what it has meant for publishers here in New Zealand, Hachette NZ’s Marketing Manager, Sacha Beguely, joined Francesca Rudkin. LISTEN ABOVESee omnystudio.com/listener for privacy information.
What this episode covers
TikTok is changing the face of book publishing. It’s something that has taken hold in Francesca’s household … this week she received a package of books, that were snapped up by her 13-year-old who had seen them reviewed on TikTok. In Britain, TikTok...
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Sacha Beguely: Something you'd think would turn people away from books is bringing them back
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