SACRED NO MORE: Duke Basketball BREAKS Tradition With Edward Jones on Coach K Court

ORIGINALLY AIRED - Locked On College BasketballDuke Blue Devils shake up tradition as Coach K Court at Cameron Indoor Stadium now shares its iconic floor with Edward Jones branding. Is this the new cost of competing at the highest level in college basketball? Isaac Schade and JJ Jackson dissect the implications of this corporate partnership, exploring how Duke Athletics adapts to evolving NCAA rules, increased sponsorships, and the blurring lines between purity and profit in powerhouse programs.Key topics include Nina King’s forward-thinking strategy, the financial benefits and athlete workshops tied to the deal, and Duke’s leading role in embracing innovations like a full-time GM and exclusive streaming agreements. The hosts debate the impact on the game-day atmosphere, the broader trend of sponsorship across college sports, and whether other programs will follow Duke’s blueprint. Don’t miss this thought-provoking discussion at the heart of college basketball’s changing landscape.X: @LO_BlueDevils | @JJ_JacksonThe Locked On Blue Devils Podcast with host JJ Jackson is a daily show that brings you the latest news & headlines from Duke Blue Devils Athletics. Every day, we will discuss the biggest stories from Duke Basketball and Football and feature special guests including athletes, coaches and insiders for an in-depth look. Locked On Blue Devils is a part of the Locked On Podcast Network.Support Us By Supporting Our Sponsors!KALSHIFor a limited time, Download the Kalshi app and use code [LOCKEDON] to get $10 when you trade $10. .IndeedListeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast.SquareGet up to $200 off Square hardware when you sign up at https://square.com/go/COLLEGE ! #squarepodULTRA POUCHESDon’t sleep on Ultra Pouches. New customers get 15% Off with code LOCKEDONCOLLEGEFOOTBALL at https://takeultra.com! #UltraPouches #ad5-Hour ENERGYBring on the sweetness with Cotton Candy 5-hour ENERGY®️ shots—available online now at https:/5hourENERGY.com or on Amazon.GametimeToday's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDON for $20 off your first purchase. Terms and conditions apply.FanDuelCollege football Saturdays are already packed with reasons to get excited, and this season, FanDuel is giving fans even more ways to get in on every matchup. Join all the action at https://FANDUEL.COMFANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.