Sadaf Foods with Daniella Soofer Part 2

“Sadaf Foods based in Vernon, CA has been a family business since 1982 when two brothers immigrated to Los Angeles from Iran. Once settled, they began to long for the comforting and familiar aromas and tastes of home. They found it challenging to locate traditional Middle Eastern ingredients in American supermarkets. To address this, the brothers founded Sadaf, aiming to help the community experience a taste of home in their kitchens.”“Founded and headquartered in Los Angeles, California, and trademark registered worldwide, Sadaf started with just three people and 17 products. However, the brothers persisted in sourcing and importing the highest quality ingredients and specialty foods from various Mediterranean cuisines and countries.”“Today, Sadaf employs over 100 people, leading numerous divisions that support more than 1,500 Sadaf brand products distributed nationwide. Sadaf imports products from over 15 countries worldwide, with the mission to connect cultures through delicious and authentic Middle Eastern and Mediterranean food.”Look for special Persian New Year’s (Nowruz) displays of Sadaf Foods products at area Ralphs grocery stores.Family member Daniella Soofer continues as our guide to all the deliciousness that is Sadaf Foods including their newly introduced line of Certified Organic products.