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Sæson 1:2: Stifter-fortællingen med Peter Juul Regnersgaard fra TrueGum

EPISODE · May 9, 2023 · 17 MIN

Sæson 1:2: Stifter-fortællingen med Peter Juul Regnersgaard fra TrueGum

from Bag Kulissen · host Helle Rosendahl

Som nystartet virksomhed har fortællingen om virksomhedens stiftere været essentiel i opbygningen og salget af TrueGum. Stifterne har selv skrevet den fortælling, der står på bagsiden af deres tyggegummiæske. Hvilke overvejelser har de gjort sig om formidlingen af deres egen fortælling, og hvordan føles det, når fortællingen er 170 mio. kr. værd, som er det beløb, der blev oplyst ved salget af TrueGum? Få svaret her, når med-stifter af True Gum Peter Juul Regnersgaard er i studiet - og få hans bedste råd, som du kan anvende!

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Sæson 1:2: Stifter-fortællingen med Peter Juul Regnersgaard fra TrueGum

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