Safe Sex, Rebranded: Yasemin Emory Of Jems Redefines The Condom Aisle

Yasemin Emory and Whitney Geller are changing the condom landscape.In this episode, we talk about Jems and what it really takes to modernize protection while keeping the brand intentional and aligned. From navigating stigma to building trust in a sensitive space, this conversation gets into strategy, messaging, and how a small team can shift a big narrative.FOLLOW GETTIN CHAIInstagram: gettin_chaiTikTok: gettin_chaiYouTube: gettinchaipodcastFOLLOW JEMSInstagram: jemsforallWebsite: jemsforall.com00:00 – Intro03:33 – Walking into the condom aisle and seeing a massive problem05:30 – The communication and design gap no one had fixed yet07:05 – STIs are at an all-time high and why that matters08:11 – Tackling stigma alongside selling a product10:46 – How they built the brand and what Gen Z actually told them13:07 – Campus ambassadors, condom fairies and free marketing17:24 – Managing inventory and scaling to hundreds of new doors19:43 – Fifteen years as business partners and what makes it work22:32 – Riding the highs and weathering the storms together23:55 – Sex education, young kids and a gap no one is filling29:11 – What Gems is doing to fill the education gap32:36 – Why condoms beat eye cream as a business idea35:00 – What it feels like to be gritty, in it and loving it