Safe Spending For All: How Sibstar Is Empowering People Living With Dementia To Safely Spend Their Everyday

Jayne Sibley is CEO and Co-Founder of Sibstar, the UK’s first debit card and app designed specifically for people living with dementia. A first-time founder, Jayne’s background is in marketing and communications for leading UK brands, including The Body Shop and BBC.Jayne launched Sibstar in 2023 after caring for her parents, both of whom were living with dementia. During this period, Jayne noticed a gap in the market for a financial product that would help people living with dementia to safely retain their financial independence for longer, and Sibstar was born.Sibstar recently appeared on Dragons’ Den, receiving significant investment that will supercharge its growth in 2024 and beyond. Working closely alongside its partners, Mastercard and Alzheimer’s Society, Jayne will be focused on scaling Sibstar in 2024, ensuring it is accessible to those who need it most.