Saffron Road CEO Adnan Durrani Sits Down with R&FF at Frozen IQ

The better-for-you food movement is on fire and Saffron Road is among the F&B brands leading the charge. Inspired by world cuisines, and made with high quality, ethically sourced ingredients, all Saffron Road products are Halal-certified. Led by founder and CEO Adnan Durrani, the 15-year-old company is a Certified B Corp, with products found in over 25,000 U.S. retail locations. Last month R&FF Editor in Chief Kelley Rodriguez sat down with Adnan at Frozen IQ, in Fort Worth, Texas, where he spoke on a panel about sharing the benefits of frozen foods with consumers.