EPISODE · Jan 28, 2016 · 13 MIN
Sailthru: Why You Should Learn to Treat Every Customer Differently
from B2B Nation · host B2B Nation
Cassie Lancellotti-Young is EVP, Customer Success at Sailthru, omnichannel personalization and marketing automation software. She sits down to share her thoughts on everything from predictive marketing, omnichannel personalization, and why the "customer journey" is the wrong way to look at marketing. Find out more at http://sailthru.com
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Sailthru: Why You Should Learn to Treat Every Customer Differently
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