EPISODE · Sep 2, 2025 · 24 MIN
Salem's CEO on Reinventing Radio: From Faith-Driven Broadcasting to a Digital Future
from The Local Marketing Trends Podcast · host Dave Santrella, Gordon Borrell
Where is one of the nation's largest Christian and conservative broadcasters placing its bets on the future? Salem Media CEO Dave Santrella discusses a new financial discipline for the company's radio stations, skyrocketing growth in podcasting, and record revenue for political. He also talks about strong digital performance and whether he considers the Salem a "digital first" company. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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Where is one of the nation's largest Christian and conservative broadcasters placing its bets on the future? Salem Media CEO Dave Santrella discusses a new financial discipline for the company's radio stations, skyrocketing growth in podcasting, and record revenue for political. He also talks about strong digital performance and whether he considers the Salem a "digital first" company.
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Salem's CEO on Reinventing Radio: From Faith-Driven Broadcasting to a Digital Future
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