Sales and Marketing: Get Along, You Two! With Mike Yaffe and Jennifer Tanner

In this episode of the Share of Voice podcast, host Jennifer Tanner sits down with Mike Yaffe, a seasoned CMO with more than 20 years of experience in cybersecurity marketing, to unpack the often challenging relationship between marketing and sales teams in B2B tech companies.Mike and Jenn discuss:The often confrontational and adversarial relationship between sales and marketingWhy successful collaborations require mutual accountability and transparencySome critical steps for cross-team collaborationHow strategic technology investments can improve go to market successWhether you're a marketing leader struggling to align with sales or a sales professional seeking better collaboration, this episode offers practical insights into breaking down interdepartmental barriers. Thank you for listening! Don’t forget to follow, rate and review the podcast and tell us your key takeaways!Connect with Mike YaffeLinkedInConnect with Look Left MarketingWebsiteBryan on LinkedInJenn on LinkedIn