Sales & Marketing in the MSP Channel: The Secrets Behind Making & Maintaining a Profitable Business with Harbinder Khera

ITBD CEO Sunny Kaila speaks with Harbinder Khera, Global CEO & Founder of Mindmatrix - the leader in direct and channel enablement software. With over 20 years of experience leading his company to success, Harbinder shares his secret behind what really makes a business profitable and how sales and marketing roles have evolved over the years. Get invaluable advice that you can start implementing today to grow your MSP. - How the core values of Leadership translates to the culture of an organization - The roles of Sales and Marketing may not be what you think - How has the funnel changed? - Learn the most effective marketing to drive engagement, upsell and retain your customers - You've made the decision to hire a dedicated marketer - now what? How to get started