Sales and Marketing, one and the same or two different things? - Entrepreneurs Journey 23rd November 2020

We all know that successful Sales and Marketing is a lynchpin for the success of any business, but should we be thinking about Sales and Marketing one single process, or are they in reality two different things? In this edition we will be looking at the differences between, and differing perceptions of, sales versus marketing. Should these be regarded as one process, or two closely linked but different things? Does a good marketing person necessarily make a good sales person, and vice versa? Why does marketing attract so much attention, while sales is often regarded as a less glamorous process? Joining hosts John Burkett and Sharyn Doolan to help answer this question and also tell us about their own Entrepreneurial Journeys are; Vu Tran - Co-Founder of on-line e-learning platform Go1 Mark Jones - MD of digital marketing agency Your Digital Solution Matt Holme - CEO & Founder at Fintech/Ecommerce startup YouPay