Sales, Business Development, Management, and How They Combine to Grow Your Business​

A good salesperson can persuade people who need a product or service to buy it from them. A great salesperson knows that sometimes, people don't know what they actually need.​Charlotte Vermeer is the Managing Partner of Igloo, the award-winning agency in Dubai and Miami, and my good friend. She overlooks our Dubai office, sales team and business development efforts.​Join us as Charlotte discusses her leadership style, consultative selling, what GCC brands look for in an agency, and much more.