Sales Enablement Book Club Interview - How to Use the Language of Coaching to Drive Sales

You can't sell and manage effectively if you're still doing what you did last year. Learn what top managers and salespeople are doing to align their sales process with the way your customers are making buying decisions today. It's all about mastering the new sales conversations that win more sales. Also, I'm humbled and deeply appreciative that my book, Sales Leadership, was just named one of the 100 Best Sales Books of All Time! Thank you for allowing me to honor my core value of making an impact and contributing to your success. I'm eternally grateful.