Sales Enablement Strategies for 2021

In this episode of B2B Nation, we talk to Georgia Watson, an award-winning sales enablement expert from IBM, and Aimee Dunn, who handles the sales enablement function here at TechnologyAdvice. Our conversation touches on the essential skills for sales enablement, whether it matters where the sales enablement function resides and the importance of marketing and sales enablement alignment. Sales enablement roles can vary significantly from one organization to another. The role can sit on different teams, such as marketing or sales, or it can stand on its own. Sales enablement pros can come from varied backgrounds, such as learning and development, sales or marketing. The core responsibility of sales enablement, however, is often the same: to ensure B2B sales teams understand the often complex products they sell, the value proposition for prospects and how the products help customers meet challenges and reach their goals.