Sales in Platform-Driven Markets with Anna Serner

How does sales change when data, platforms and retail media become central to commercial decision-making? In this episode of Oplev Salg, we talk with Anna Serner, founder or REDAME and expert in retail media and data-driven business models. Together with Michel van der Borgfrom CBS, they explores how data reshapes power dynamics between brands and retailers, why traditional negotiation matters less, and what this means for modern sales organizations. A conversation about sales, decision-making and the changing sales role in a platform-driven market.