Sales in startups: how, why and when to hire a pro with Jim Sterne

Sales expert, author and entrepreneur Jim Sterne talks about how to land your first four sales, pricing those early sales, and how to hire and compensate sales professionals. He also advises founders on how to avoid the pressure to give away your time and expertise for free. He urges: "if someone ever tells you as a founder to hire a sales-person, listen to them - sales comes first. Sales is a skill that can be mastered over time, but that takes talent and experience - and of course - experience costs money!"