Sales Is a Skill, Not a Personality Trait_ Pricing, Confidence & Profit with Katrina Sawa.wav

Sales doesn’t have a personality type — and it definitely doesn’t require being pushy, manipulative, or “good at convincing people.”But avoiding sales will quietly sabotage even the most talented entrepreneurs.In this episode of The Wealthy CEO Lab® Podcast, Giovana sits down with Katrina Sawa, a business coach, sales strategist, and entrepreneur with over 23 years of experience, to dismantle the biggest myths around selling, pricing, and confidence in business.Katrina shares how her early career in advertising sales revealed a massive gap: business owners didn’t just need visibility — they needed to know how to convert, price, and value what they offered. That realization led her to build a business centered on teaching entrepreneurs how to sell with integrity, clarity, and confidence.Together, Giovana and Katrina explore why sales resistance is so common (especially in service-based and transformational businesses), how underpricing erodes both profit and credibility, and why pricing must be rooted in the value of transformation, not fear or comparison.This conversation is a must-listen if you’ve ever struggled with selling your services, raising your prices, or owning the value of what you bring to the table.In this episode, we cover:Why sales is a learnable skill — not something you’re either born with or notThe real reason entrepreneurs resist selling (and how to move through it)How undercharging impacts positioning, confidence, and long-term sustainabilityPricing based on transformation, not hours or insecurityThe psychology behind confident pricing and buyer trustWhy energetic alignment matters when setting your pricesHow to build sales confidence without becoming someone you’re notTimestamps00:32 The Journey to Entrepreneurship02:28 Challenges and Lessons in Sales04:13 Mindset and Strategies for Sales Success09:00 Pricing Strategies and Positioning13:14 ales and ConfidenceConnect with Katrinahttps://jumpstartyourbiznow.com/https://jumpstartpublishing.net/🖤 If you loved this episodeSubscribe, leave a review, and share it with a fellow founder who’s ready to scale with purpose, pleasure, and peace.Resources & Next Steps👉 Take the Nervous System Mood Ring Quiz: discover your current regulation state and get personalized tools to make smarter money decisions.👉Join The Wealth Frequencies Program: a 10-week experience blending breathwork, nervous system regulation, and wealth embodiment.👉 Work with Giovana: for hands-on support to scale your business with calm clarity and profit rooted in peace.👉 Follow Giovana on Instagram