Sales is All About Telling the Truth with Anthony Butler pt. 1

Anthony Butler is the founder of digital marketing agency Can Do Ideas and the creator of the Primal Storytelling Content System. As an expert in brand storytelling, he uses his education from West Point Military Academy and Ranger School as well as his experiences in army combat and multiple startup businesses to help companies create powerful marketing content. When Anthony first began his career in sales, he was largely self-taught. He also sought the mentorship of an experienced leader who imparted valuable wisdom about being honest. This may seem counterintuitive in an industry many believe is built on manipulation and stretching the truth. High volume sellers figure out what a person needs and strategizes how to get it for them. Some of the best advice he received was about the necessity of building strong relationships within his personal network. A strong, supportive network of like-minded individuals can be the difference between failure and success for a startup, especially within the first few years. Main TopicsAnthony honors his family legacy by attending West Point and serving in the military (02:15)The experimental phase of starting his own businesses (06:00)Anthony learns business principles from self-study and mentorship (10:10)Big sellers approach sales with seemingly counterintuitive principles (12:20)The power of networking to build and scale a business (16:00)Anthony joins an international CEO networking club (18:20)  Episode Linkshttps://www.primalstorytelling.com Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.Listen, rate, and subscribe!Apple PodcastsSpotifyGoogle Podcasts