Sales Isn’t About Activity — It’s About Awareness
from The Shift Control Sales Podcast Hosted by Shift Control
Plenty of the recent episodes focus on the importance of process, from pipeline management to presentation formats. We can get caught up with the lure of CRM, believing that data and data management is everything. It gets tiring, sat in another sales meeting, discussing pipeline and nothing has moved from the previous meeting. A slow agonising death. Data is important, process is important but when it comes to influencing sales decisions, awareness and emotional intelligence matter most. In this episode I talk about the importance of awareness and being present when it comes to closing out on deals in your pipeline.
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