Sales knowledge automation platform 1up gets a third of its customer leads from memes

When George Avetisov was the founder and CEO of cybersecurity startup HYPR, he spent a lot of time in the trenches with the company’s sales team. He quickly realized that regardless of how good his sales team was, they were consistently pulling in other departments to answer customer questions or fill out technical questionnaires. Learn more about your ad choices. Visit podcastchoices.com/adchoices