Sales Managers & Team Leaders: How to Respond to Competitors

Send us Fan MailHow well do you know your competitors?In this episode, Bob and Jeremy look at how sales managers and team leaders can respond more effectively to competitors. Instead of relying on assumptions, they explore the value of running real competitor checks – picking up the phone, testing the buying experience, and seeing what happens.They talk about how competitor behaviour, not just products or pricing, can influence sales performance, and how teams can use simple benchmarking to improve their own approach.There’s also a practical look at identifying gaps in the customer experience and using them to strengthen your position in a competitive sales market.To find out more about our work and to see what we could do to help your organisation, visit www.realitytraining.com.