Sales Maven Nikki Rausch on Selling Without the Sleaze

In this episode, Hersh Rephun chats with Nikki Rausch about her business journey, the growth of Sales Maven, and her unique sales philosophy. They discuss Nikki's Strive 5 list technique, the importance of rapport in sales, and how to increase the lifetime value of clients. They also delve into the challenges of digital age communication and the role of authenticity in personal branding. Lastly, Nikki shares her future goals, including building her group coaching program. Sales Maven, the hugely successful sales training brand created by Nikki Rausch, indicates a level of expertise that goes way beyond 'making the deal.' It is a philosophy rooted in the knowledge that it takes two to tango, and that skill, attitude, and approach culminate in a wonderful experience for all involved. In business since 2013, Nikki tells me that for all the success, "Honestly, it's been the impact I've seen the training have on small businesses" that matters most. The firm provides sales coaching and training for entrepreneurs, small business owners and their teams, serving them through engaged membership, courses and one on one coaching. If you want to conquer your sales fear and unleash your potential for business success, find Nikki here: https://yoursalesmaven.com/ https://yoursalesmaven.com/society/ - listeners to this podcast receive a code to receive their first month for $47. If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the best way to support us! https://podcasts.apple.com/us/podcast/brand-voice-runway-with-hersh-rephun/id1682522757 You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ (0:00) Introduction and Nikki Rausch's initial business journey (1:43) Discussion on the stigma around sales and Nikki's philosophy (5:09) Growth of Sales Maven and importance of personality in sales (10:07) Nikki's Strive 5 list technique and importance of rapport in sales (14:13) Successful models and methods of Sales Maven (14:22) Increasing the lifetime value of clients and interconnected coaching model (17:49) Challenges of personalized communication in the digital age (20:14) Importance of podcast guesting and authenticity in personal branding (23:08) Nikki's future goals: Building her group coaching program