Sales Objections: Using COI (Cost of Inaction) to Defeat Your Buyer's Status Quo -- with Jen Allen

On average, 40-60% of B2B sales opportunities are lost to the status quo objection. We're not losing to competitors as frequently as we're losing to customer risk aversion – aka the customer's gut feeling that regardless of how much "better" our solution may be, the road to "better" involves change, cost, and productivity losses. In this episode of Closing Time, Jen Allen, head of Community Growth at Lavender.ai and Co-Founder of Social Social, will help sellers overcome the status quo, create demand, and earn time with budget-conscious buyers. Watch the episode on YouTube.   Want to better align your go-to-market teams? Get a free demo of Insightly's modern, scalable CRM.   Connect With:  • Jen Allen: LinkedIn // Social Social // Lavendar.ai  • Chip House: Twitter // LinkedIn • Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube