Sales sauce, wellbeing, and how to plan, grow and get stuff done

How do you make sales easy? What's the difference between a prospect and a suspect – and why should you treat each differently?Steve Knapp is the author of a best-selling sales book and one of the people behind a programme called Plan.Grow.Do, which offers fully funded training here in the Sheffield City Region. He has plenty of tips about effective selling in today's show, and describes the structure and content of the Plan Grow Do programme – perhaps your business could benefit?Andy Freeman of Space to Breathe was one of 50 business leaders who piloted Plan Grow Do earlier this year. The results for Andy were transformational - he describes how in this episode.Also on today's show: the Chancellor's Winter Economy Plan statement included a replacement for the furlough scheme, and a number of other measures designed to support businesses and protect jobs. Will they do that? We cover what they are and some reactions.Plus Danny Kruger's new report, Levelling up our Communities, was published this week. Commissioned by the government, it includes measures which might enable more social enterprises and small businesses to win public sector contracts. Details of those later on.