Sales: The most misunderstood function in business (feat. John Betancourt)

In this conversation, Krish Palaniappan and John Betancourt, CEO of Humantelligence, delve into the complexities of sales, often regarded as the most misunderstood function in business. They discuss the importance of integrating sales strategies early in product development, the challenges of handling rejection, and the necessity of market research. The conversation highlights how sales processes have evolved with technology, particularly the impact of AI tools, and emphasizes that even established companies must continuously adapt their sales strategies to remain relevant. Throughout the discussion, key takeaways include the need for resilience in sales, the significance of networking, and the understanding that a great product alone does not guarantee success in the market.