Sales trojan horses build relationships with leads

What this episode covers

You know what a trojan horse is, but did you know you can use them in sales? They are part of what's known as front end/back end marketing. This is where you sell a lead a small one off purchase, in order to build a relationship with them, and go on to sell them a managed services contract.Let's explore how to do that in less than 5 minutes - and I have some specific ideas you can easily implement. Paul's 5 min Monday Motivation for 25th November 2024

Share this episode

Similar Episodes

Why Live and Evergreen Models Both Fall Short

Feb 4, 2026 ·18m

Similar Podcasts

LIGHTS, CAMERA, SMILE! Creatives Club Media Lights, Camera, Smile, is a podcast for anyone with a dream to share something with the world, out of the overflow of themselves - be it their mind, their heart, their personalities, and much more. Each of us are alive in this moment in time, with an innate ability to have ideas and create various things to benefit both ourselves and the people around us for a reason, and here, you will find the encouragement, the inspiration, and the motivation to do just that. Hosted by Cicily, founder of Creatives Club, she dives into various topics surrounding creativity and business. Exploring entrepreneurship for creatives in a corporate reality, sharing tips and tricks in a media centered company, answering questions regarding what a creative actually is are just a few of the things discussed on this podcast. Be encouraged to create for yourself as Cicily gets vulnerable by pivoting the camera to herself for the first time.To submit questions for Cicily to answer, or have her address certain t The Course Mentors Podcast The Course Mentors Hey there, future course creator!Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str Zero Așteptări Paul Puscas Podcastul nostru, este un refugiu de pace și introspecție în tumultul cotidian și în mijlocul așteptărilor adesea nerealiste ale societății. Ne-am dedicat acest spațiu digital pentru a oferi o platformă celor care doresc să exploreze diverse perspective și să participe la discuții deschise, autentice, fără prejudecăți sau anticipații predeterminate. Fiecare episod pe care îl lansăm este o invitație la reflecție și explorare personală, acoperind o gamă largă de subiecte, de la dezvoltare personală și spiritualitate, la cultură, artă și știință, prezentate întotdeauna într-o manieră acc Elevatin' The GetRight Spot & The Love Algorithm Elevatin' The GetRight Spot & The Love Algorithm A podcast that expresses the journey of taking ideas and turning them into a successful website and business. Using an ideology, philosophy and mental science as motivation, we shall Elevate Bodybyloud! and The GetRight Spot. We also inspire everyone to elevate their lives and go after their dreams, desires., and abundance.

Frequently Asked Questions

How long is this episode of Paul Green's 5 min Monday Motivation?

This episode is 4 minutes long.

When was this Paul Green's 5 min Monday Motivation episode published?

This episode was published on November 25, 2024.

What is this episode about?

You know what a trojan horse is, but did you know you can use them in sales? They are part of what's known as front end/back end marketing. This is where you sell a lead a small one off purchase, in order to build a relationship with them, and go on...

Can I download this Paul Green's 5 min Monday Motivation episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.