[Sales] What's in it for the customer? With Brian Schneider

Top takeaways- Always ask yourself, what's in it for them?- People like to buy but don't want to be sold to- Use the rule of 1/3, 1/3, and 1/3- How to hare your expertise from all your sales conversationsAbout the guest- Brian Schneider- https://www.linkedin.com/in/sciencesalesguy/Watch this episode on Youtubehttps://www.youtube.com/playlist?list=PLNpnig-8yQuwbM5AueF_cDRub_GQW5FB2Download the life science sales rep toolkithttps://www.succession.bio/content/life-science-sales-toolkitAbout SuccessionA life science sales training and community platform led by the top sales experts in the industry.- Get instant access to hours of on-demand and live training content.- Access to 100s of resources and tools- Network and learn from other growth-minded life science sales repsJoin Succession: https://www.succession.bio/join