Sales Won’t Fix a Broken Business | The Entrepreneurial Journey

What happens when you refuse to give up? In this episode, Dave sits down with Natalia Zacharin, Founder and CEO of Zacharin Consulting. After a divorce left her rebuilding life as a single mother, Natalia found herself earning $7.10 an hour and struggling to make ends meet. Today, she leads an Inc. 5000 company generating more than $2.5 million annually and helping businesses improve profitability, cash flow, and financial decision-making. Natalia shares how she landed her first client, taught herself bookkeeping from scratch, and built a thriving business through persistence, consistency, and relentless learning. She also breaks down the biggest financial mistakes entrepreneurs make, why understanding your numbers matters, and how business owners can avoid the traps of shiny object syndrome, poor cash flow management, and reactive decision-making.