Salesforce Connections 2026 - a podcast review with Rebecca Wettemann

Salesforce Connections 2026 had an ambitious narrative: apply agentic AI to turn marketers from bogged-down admins to "makers." But how did that narrative go over with attendees? And how do Salesforce customers achieve these changes and reduce marketing/sales pain points - even on older "heritage" releases? Does the fragmentation of enterprise data remain an obstacle? Jon Reed hashes out these questions and more with Rebecca Wettemann, who has done notable research through Valoir on CX data fragmentation. Can the two get to the bottom of the show on the clock, before their conference room time expires? We're about to find out...