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Salesforce: Does the "Customer Journey" Exist? episode artwork

EPISODE · Jan 28, 2016 · 17 MIN

Salesforce: Does the "Customer Journey" Exist?

from B2B Nation · host B2B Nation

Matthew Sweezey is author of Marketing Automation for Dummies, keynote speaker, and a marketing futurist. He shares his thoughts on personas, the future of marketing automation, and his upcoming book. Check out Marketing Automation for Dummies: http://www.amazon.com/Marketing-Automation-Dummies-Mathew-Sweezey/dp/1118772229

Episode metadata supplied by the publisher feed · Published Jan 28, 2016

What this episode covers

Matthew Sweezey is author of Marketing Automation for Dummies, keynote speaker, and a marketing futurist. He shares his thoughts on personas, the future of marketing automation, and his upcoming book. Check out Marketing Automation for Dummies: http://www.amazon.com/Marketing-Automation-Dummies-Mathew-Sweezey/dp/1118772229

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Salesforce: Does the "Customer Journey" Exist?

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This episode is 17 minutes long.

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This episode was published on January 28, 2016.

What is this episode about?

Matthew Sweezey is author of Marketing Automation for Dummies, keynote speaker, and a marketing futurist. He shares his thoughts on personas, the future of marketing automation, and his upcoming book. Check out Marketing Automation for Dummies:...

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