Salesforce’s Stephanie Buscemi: Brand purpose is important for your business to do well

from The Modern Retail Podcast · host Digiday

Brand purpose has become the go-to phrase for chief marketing officers. Stephanie Buscemi, CMO at Salesforce, claims brand purpose is imperative for every brand and it’s even expected by the employees.

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This episode is 29 minutes long.

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This episode was published on May 16, 2019.

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