Salesforce’s unique approach to advancing sustainable aviation

In this episode, we talk to Jamila Yamani, Director of Climate & Energy at Salesforce, who shares fascinating insights into the company’s commitment to sustainability, and how the company is taking a unique approach to advancing sustainable aviation as a non-airline entity.Yamani discusses why sustainability matters to Salesforce, emphasising that it’s not just about risk mitigation but also about leveraging their platform to accelerate the global transition to net zero. She highlights Salesforce’s role in sponsoring the Sustainable Aviation Challenge, launched by UpLink in partnership with the World Economic Forum and the First Movers Coalition, which aims to identify and elevate promising sustainable aviation technologies globally.As part of the First Movers Coalition, Salesforce has committed to buying SAF certificates equal to 5% of their air travel emissions. Yamani shares the challenges of navigating SAF certificates and off-takes as an end buyer, and how Salesforce has made initial purchases with United and JetBlue to start figuring out the complexities.To address the risks of greenwashing, Salesforce emphasises the importance of considering the full lifecycle impacts of SAF, especially fuels from biological resources. Yamani stresses the need for a diverse portfolio of SAF solutions and the critical role of sustainable feedstock sourcing.If you LOVED this episode you’ll also love the conversation we had with Andrew Chen, Principal for Aviation Decarbonisation at RMI, who discusses the RMI’s multi-faceted approach to aviation decarbonisation. Check it out here.Learn more about the innovators who are navigating the industry’s challenges to make sustainable aviation a reality, in our new book ’Sustainability in the Air’. Click here to learn more.Feel free to reach out via email to [email protected]. For more content on sustainable aviation, visit our website green.simpliflying.com and join the movement. It’s about time.Links & More:Environmental Sustainability - Salesforce Sustainable Aviation Challenge - UpLink Salesforce and JetBlue build on partnership to accelerate their shared journey toward sustainable air travel - Salesforce A guide to how Salesforce sustainability efforts support COP28 objectives - Salesforce Why RMI’s multi-pronged approach to decarbonising aviation includes SAF & contrails