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Jul 15, 2026 11 min

SalesOps: the Missing Layer Between Strategy and Revenue

from Blunt On Business Hosted by Blunt On Business

Most CEOs believe great strategy naturally produces revenue. 🥱It doesn't.Revenue breaks down in the space between strategy and execution, where opportunities stall, forecasts become unreliable, customer handoffs fail, and every department measures success differently. That missing layer is SalesOps. Research shows that 70% of companies fail to integrate their sales strategy into their revenue technology, preventing them from realizing the full value of their go-to-market investments.In this episode of Blunt On Business,🧙🏽‍♂️ Rich Laster explains why SalesOps is the operational bridge between executive strategy and predictable revenue execution, how it aligns sales, marketing, customer success, and finance around a single source of truth, and why scaling companies cannot achieve consistent growth without it.You will learn:📈why SalesOps is rapidly becoming a strategic leadership function,📈the operational gaps that quietly destroy revenue performance, and📈the framework CEOs can use to transform strategy into measurable execution and sustainable growth.Blunt On Business is brought to you by https://EDGEgtm.ai/SalesOps

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