Sally Beauty VP On Strategic Personalization, AI & Digital Transformation | CommerceNext 2024

In this exclusive interview recorded live from the Ownit AI Podcast Studio at Commerce Next 2024, Chris Hansen, VP of Digital Product at Sally Beauty, shares insights on the company's approach to strategic personalization and digital transformation. With over 20 years of experience in digital and e-commerce across various industries, Chris discusses the challenges and opportunities of catering to both B2B and B2C audiences in the hair and beauty sector.Chris emphasizes the importance of speed to market, a test and learn methodology, and leveraging AI and generative AI to create dynamic, personalized experiences for Sally Beauty's diverse customer base. He also touches on the role of social media in driving conversion and frequency, and the challenges of integrating best practices in a predominantly brick and mortar business.Discover how Sally Beauty is navigating the digital landscape and harnessing the power of personalization to drive growth and customer engagement in this engaging conversation.This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy

NOW PLAYING

0:00 7:59

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

🚨SUNO Flips on Artist - Creators, this matters. 🎵🤖

Feb 8, 2026 ·4m

Mastering AI & Prompting

Jan 30, 2026 ·6m

The AI Realtor Prompt Vault

Dec 15, 2025 ·2m

🚨 AI NEWS ALERT — FAMILY, PAY ATTENTION! 🤖🔥 #aierik

Nov 30, 2025 ·5m

The Essential AI Awakening for Everyone

Oct 26, 2025 ·14m

🎙️ Missed Our First Podcast? #aierik #stayintunedpodcast

Oct 26, 2025 ·61m

Similar Podcasts

The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepreneurs The Small Business Startup School Inc. Starting or buying a small business? While personal circumstances may vary, business patterns remain timeless. On The Small Business Startup School, we explore strategies, insights, and practical solutions to help entrepreneurs confidently navigate their journey.Hosted by Ola Williams—a retail entrepreneur, fintech founder, and financial coach with over two decades of experience—this podcast marries financial awareness and retail psychology with optimism to deliver actionable takeaways.Join us to learn, grow, and connect as we uncover the keys to business success.Let’s continue to learn together and be encouraged to keep on connecting! Humanizing Change Tremendousness Join us each episode as we talk with innovators in their respective fields about their unique journeys and how they humanize change in their own work, right here, on Humanizing Change. AI Erik's Podcast Audio Erik Conn The AI News Podcast where we talk AI. NEWMORROW SESSIONS - A PodCast Series on the Future of Hospitality Mario C. Bauer, Florian Schneider, Axel Weber & Dr. Tillman Bardt The Newmorrow PodCast is more than a podcast — it's a platform for open dialog on the future of our business, a platform for those building what doesn’t exist yet. Here, we share and embrace our passion for the hospitality industry, but we won’t romanticize the journey. We ask the tough questions, confront uncomfortable truths, and prepare for a future that resists easy answers. We believe that the tougher and wilder times become, the more openly, honestly and humanely people need to talk to each other and act together. We believe, openness, togetherness, and truthfulness should also be cornerstones of a professional community to develop our utopian idea of „open source“. This is a space where visionaries don’t just imagine the future — they wrestle with the paradoxes that shape it: success vs. happiness, data vs. instinct, stability vs. reinvention. Join leaders, entrepreneurs, and thinkers as they share not what made them — but what’s actively shaping them, now and next. So tune in

Frequently Asked Questions

How long is this episode of Omni Talk Retail?

This episode is 7 minutes long.

When was this Omni Talk Retail episode published?

This episode was published on June 13, 2024.

What is this episode about?

Can I download this Omni Talk Retail episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!