Sally Henderson with James Williams on leading Coca Cola through the Olympics during a pandemic and the photo that changed how his team trusted him

James Williams spent 16 years at Coca Cola, the last ten leading their Olympic and Paralympic sponsorship from London to Rio to Tokyo.In this episode of The How of High Performance, he shares what happened when spectators were pulled just 11 days before the postponed Tokyo games and the photo he put in front of his team the next morning that said more than any strategy deck could.James talks about why he walked away from one of the most enviable roles in global marketing to come home and start again on his own terms, and the two things he learned across three very different cultures that he says every senior leader needs to get right.About the ShowThe How of High Performance is a podcast hosted by Sally Henderson, High Stakes Leadership Mentor, Author, TEDx and Keynote Speaker with 26 years of experience mentoring senior leaders.Why you lead gets all the attention, but it's HOW you lead that makes the real difference, especially when the stakes are high and the pressure is permanent.Every episode, Sally talks with a leader who has been tested in leadership and in life, with guests spanning C-suite business, Olympic sport, academia and the military, and asks them to share what they learned about their HOW under pressure.Please follow or subscribe and leave a review on Apple Podcasts - it helps other senior leaders find the show.Sally's book The How of High Performance is available at amazon.co.uk and from all good bookshops.Visit sallyhenderson.co.uk or connect with Sally on LinkedIn.