Sally Henderson with Kerttu Inkeroinen on leaving Coca Cola for a startup with no marketing budget and what it taught her about leading when the certainty disappears

Kerttu Inkeroinen built her career at Kimberly Clark and Coca Cola before taking a salary cut to join a specialty coffee startup with no marketing budget, and is now CMO of Lucky Saint, a promotion that came since this episode was recorded.In this episode of The How of High Performance she talks about the morning COVID wiped out most of Union Coffee's revenue and how the leadership team she calls the three musketeers turned that into one of the most energising periods of her career.Kerttu shares why she believes the more senior you are the more stress you need to absorb rather than spread, why clarity matters more than certainty, and her one piece of advice comes from a question most people avoid asking themselves until it's too late.About the ShowThe How of High Performance is a podcast hosted by Sally Henderson, High Stakes Leadership Mentor, Author, TEDx and Keynote Speaker with 26 years of experience mentoring senior leaders.Why you lead gets all the attention, but it's HOW you lead that makes the real difference, especially when the stakes are high and the pressure is permanent.Every episode, Sally talks with a leader who has been tested in leadership and in life, with guests spanning C-suite business, Olympic sport, academia and the military, and asks them to share what they learned about their HOW under pressure.Please follow or subscribe and leave a review on Apple Podcasts - it helps other senior leaders find the show.Sally's book The How of High Performance is available at amazon.co.uk and from all good bookshops.Visit sallyhenderson.co.uk or connect with Sally on LinkedIn.