Saloon Shots 3 - Senequelphobia

In today's cluttered, branded marketplace, the early perception of a film can make or brake an opening weekend. A recent case of announcing a sequel to a film months before it's release has become commonplace. This senequelphobia, or fear of not announcing a sequel before a film opens is sweeping the halls of Hollywood like a virus on a rampage. No branded property is safe as a standalone feature anymore. Without announcing a sequel in advance, the audience might think it's not very good or worthy of a sequel. So senequelphobia settles in and executives everywhere are now spending more and more time plotting exactly when to release the announcement of the sequel, sometimes even before the first trailer or poster is released.