(Salt Lake County) Law Office of Paul B. Johnson

Patent, trademark, copyright, or trade secret what’s the difference, and which one do you actually need? In this episode, Steph and Bryce sit down with Utah attorney Paul Johnson to demystify intellectual property for creators and small businesses. From the “Ode de Bryce” cologne thought experiment to famous cases like the monkey selfie and “The South Butt,” Paul breaks down how IP really works, when to file, and how not to waste money.He explains design patents (think iconic bottle shapes), the ™ vs. ® rules, trade secrets (hello, Coca-Cola formula), and why a provisional patent plus real-world sales can be smarter than waiting years for a full patent. You’ll also hear about fair use myths on YouTube, why perpetual motion machines live in the “gimmicks” bin, and how a patent can boost your company’s valuation even before revenue.https://www.pauljohnsonlaw.com/