Saltmine/Harvard GSD: How to Design an Architecture Firm Today (w/ Jacob Reidel)

The common issues that architects struggle with -- getting paid, project control, long hours -- have been around since the dawn of the profession. There are traditional ways of working that have remained in place even as the world rapidly changes. But Jacob Reidel of Saltmine thinks it’s time to embrace a different way of practicing. His take? Firms should close the loop between design and outcomes, build teams that focus on customer success, and accept that design doesn’t have to be king.Interview TakeawaysDive deep into architecture subjectsTrace present issues to the pastEmbrace different ways to practice architectureClose the feedback loop between design and outcomesBridge the gap between design, delivery, and salesDesign doesn’t have to be kingExpand your professional vocabularyMake a path for researchersConnect the dots with a customer success teamMake room for customer success in practiceTie performance bonuses to NPSUse data to measure building performanceShow LinksCheck out SaltmineFollow Saltmine or LinkedInConnect with Jacob Reidel on LinkedIn or TwitterConnect with George Valdes on LinkedIn or TwitterCheck out MonographFollow Monograph on LinkedIn or InstagramListen and read more about Monograph