Saltverk's CEO Björn Steinar Jónsson on Icelandic salt production from geothermal energy

The Danish king established salt production in Iceland in the 18th century using geothermal energy. The production stopped a few decades later, but the tradition was not lost forever. In 2011, Björn Steinar Jónsson co-founded Saltverk, re-instating Icelandic salt production in one of the most remote parts of Europe. The result is a delicious, hand-harvested flaky sea salt that tastes like the ocean and is used by many of the best restaurants in the world. Join us we explore Saltverk's startup journey.  10:00 Producing salt with geothermal energy 16:00 Selling to restaurants 24:00 Finding product market fit 35:30 How Saltverk self-funded growth  43:00 Setting up production Episode Transcript Related Links Liked this episode? Subscribe to the show for a few dollars a month to support the creation of more content like this! You’re also invited to join our community on Instagram