Salvaging a bad brief

Adam Hickey returns for this very special episode. We do a live workshop and shake-down a media brief. Jump to a specific topic by using chapters (on some apps) or with the times below: 5:25 Campaign 7:35 Proof point 11:50 Objectives 17:13 Background 33:21 Challenge 43:07 Audience 52:21 Strategy 58:08 Tagline 1:00:10 Brand feel 1:08:15 Product overview 1:19:44 Budget and timings 1:27:04 Love to see Follow Adam on Linkedin. For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on LinkedIn. Edited, Hosted and Produced by Joanne Helder Music by Donyea Goodman at donyeamusic.biz/onlinestore