Salvo Filetti : the Italian hair designer reinventing the art of beauty

Today, we meet Salvo Filetti, one of Italy’s most elegant and visionary hairdressers. Introduced to the craft as a child in his father’s salon in Sicily, he chose hairdressing at just ten years old with one single obsession: to elevate it to the same prestige as haute couture or gastronomy. He then moved to Milan, the legendary fashion capital, to train with the best hairstylists, before founding Compagnia della Bellezza, which is now one of Italy’s largest salon franchises with more than 200 locations. A passionate advocate for the craft, which he has cultivated for four decades, Salvo has also become a prominent figure on national television and Italian fashion runways. In this new exclusive episode of Cutting Edge, The Podcast, Salvo shares his vision for the future of "hair design": an art that always starts with a sketch to decode the harmony of a face and answer the specific needs of every woman. He reminds us that before any artificial intelligence, it is all about artisanal intelligence - hand mastery, discipline, and the patience to learn. It is this unique blend that gives this profession its true prestige. Tune in for an inspiring conversation on Italian elegance, the culture of beauty, and mentoring future generations. A podcast series produced by L’Oréal Professional Products. The dubbing of this episode was done with the help of artificial intelligence.