Sam Garrity: Why generating belief is more important than strategy and how to align with your team

Sam Garrity is Co-Founder and CEO of RocketMill. In this episode Sam shares how during Covid his company grew 41% which he believes is due to putting his people first, over profit. He explains that by looking through the lens of your people you understand how they see, think and feel and therefore you can align with them making them feel understood and build a stronger culture and sense of unity. He agrees leadership can be terrifying but if you lead as a human you allow people to see you and you are more accepted and received and achieve more effectively together. Over the past decade, Sam has successfully led his team from being a self-funded start-up serving micro-businesses, to being one of the largest independent UK digital marketing agencies, working with ambitious SMEs and global brands. One of the keys to RocketMill's success has been nurturing a famous employer brand, embedding a people-first philosophy, which sees them regularly placed towards the top of The Sunday Times Best Places to Work, and recently become an employee-owned company.Topics covered include:Scaling during Covid People over profit Creating culture Leading as a humanGiving safety, security and certainty increases performance Understand what your people needLeadership then and nowFollow Joanna Howes and The Change Creators: website: https://www.thechangecreators.comlinkedin: https://www.linkedin.com/in/joannahowes/👍 Stay inspired by joining our YouTube community! Click the link, hit the subscribe button, leave a comment, and never miss an episode. Your support helps us empower courageous leaders like you!https://www.youtube.com/channel/UC2kZ-x8fDHKEVb222qpQ_NQ🚀 Elevate Your Leadership:Book a call for transformative leadership and team coaching:Website: https://thechangecreators.com LinkedIn: https://www.linkedin.com/in/joannahowes/ → Join our newsletter for courageous leadership insights and advice. 👉 Subscribe here: https://the-change-creators.kit.com/1a5f3c9e54