Sam Grant on how to make your brand the system 1 choice

In this fireside chat recorded live at the Seedcamp Marketing Summit, Sam Grant focuses on how cognitive biases affect decision making and why brand loyalty really matters. Sam shares his learnings from leading marketing efforts at Coca-Cola to developing a brand and channel strategy at Samsung. Tune in to hear why Sam is a strong believer in building an emotional relationship between the brand and your target audience. Links: Sam: https://www.linkedin.com/in/samgrant1/ Natasha: https://twitter.com/Natashalytton