Sam Hurley Talks TikTok Fame, NIL, Texas, Livvy Dunne's Influence, & His Olympic Dreams | Nilosophy

Track star. Social media phenom. Future Olympian? In this episode of NILOSOPHY, Deja Kelly sits down with University of Texas standout Sam Hurley for his most personal and revealing conversation yet. From earning millions of followers online to navigating the highs and lows of NIL deals, collectives, and brand partnerships, Sam breaks down his journey as a student-athlete and digital creator — and why he’s transferring for his final season. Sam opens up about: Growing up in Arkansas and his journey to D1 track stardom His decision to enroll early at Texas to capitalize on NILSigning with WME (via Livvy Dunne’s recommendation!) Why he’s leaving UT for a fresh start The truth about collectives and the business behind college athletics Building a 6M+ follower brand from scratch His dream of competing at the LA 2028 Olympics Whether you're an athlete, creator, or brand builder — this one’s a masterclass in identity, ownership, and the modern athlete's mindset. Subscribe for more conversations at the intersection of sports, business, and culture.